All tools · Last checked Oct 16, 2026
Luma (Ray) pricing: what a usable video actually costs
Ray models plus many third-party models in one credit pool.
Official site Official pricing
Plans
| Plan | Monthly | Annual equiv. | Credits/mo | Notes |
|---|---|---|---|---|
| Plus | $30/mo monthly | $25/mo annual equiv. | 10000 | 10,000 credits/mo; commercial use listed |
| Pro | $90/mo monthly | $75/mo annual equiv. | 40000 | 40,000 credits/mo |
| Ultra | $300/mo monthly | $250/mo annual equiv. | 150000 | 150,000 credits/mo |
Credits explained
Monthly credits do not roll over (Dream Machine credit-system page). Top-ups start at $4 for 1,200 credits, valid 12 months, only on an active paid plan. Ray3.2 pricing is per generation bucket (e.g. 720p: 100 credits/5s, 300 credits/10s) — not perfectly linear, so calculator uses the 5s rate and labels it an estimate.
| Model / mode | Rate | Status | Note |
|---|---|---|---|
| Ray3.2 · 540p | 10 credits/sec | Estimate — see note | Estimate from 50 credits / 5s bucket |
| Ray3.2 · 720p | 20 credits/sec | Estimate — see note | Estimate from 100 credits / 5s bucket (10s bucket is 300 credits) |
| Ray3.2 · 1080p | 80 credits/sec | Estimate — see note | Estimate from 400 credits / 5s bucket |
Cost per finished video (before retries)
| Length | Cheapest calculable cost | Basis |
|---|---|---|
| 5s finished video (1 attempt, no retries) | $0.08 | Ray3.2 · 540p on Ultra (annual) |
| 30s finished video (1 attempt, no retries) | $0.50 | Ray3.2 · 540p on Ultra (annual) |
| 60s finished video (1 attempt, no retries) | $1.00 | Ray3.2 · 540p on Ultra (annual) |
Retries multiply this: with 2 retries (3 attempts total) a 30s video costs roughly 3× the table price. Use the calculator with your real retry count.
Watermark & commercial use
Watermark: Pricing page fetched does not state watermark terms — check official pricing.
Commercial: Official pricing page: Plus plan lists 'Commercial use'. Confirm terms for your plan before client work.
Plan traps to know
- Monthly credits reset each cycle; top-ups are separate and valid 12 months.
- Per-generation cost jumps sharply at 1080p and HDR.
- 10s generations can cost more than 2x the 5s rate — check the bucket table.
Best for
Ray models plus many third-party models in one credit pool.
Source
Verified from https://lumalabs.ai/pricing — last checked Oct 16, 2026. If a figure says “check official pricing”, it could not be verified from an official public page that day and we did not guess it.